goodwill

/ɡʊdˈwɪl/noun
Elementary
1

A favorably disposed attitude toward someone or something.

2

The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.

3

The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

4

The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.

5

A thrift shop.

Thesaurus

Synonyms

Antonyms

Sound Patterns & Rhymes

Rhymes

Words that share the same ending sound pattern

Alliteration

Words starting with the same consonant sound — used in poetry and prose to create rhythm, emphasis, and memorable phrasing (e.g. “Peter Piper picked”)

Assonance

Words sharing similar vowel sounds regardless of starting letter — creates internal melody in writing

Consonance

Words sharing similar consonant sound patterns — adds texture and cohesion to writing