roll out
verb
RareNot in standard dictionaries
1
To deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.
2
To leave a place at a leisurely pace.
3
Used other than figuratively or idiomatically: see roll, out.
4
To use up too much energy when first bowled and to therefore not finish strongly.
Thesaurus
#informal