trade name
noun
University
1
A name used to identify a commercial product or service; may or may not be a registered trademark.
2
The company-specific name for a drug (medication), in contrast with a nonproprietary name such as an INN (international nonproprietary name), USAN (United States adopted name), JAN (Japanese accepted name), and so on.
3
The name under which a business or firm operates.
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