genericization
/dʒəˌnɛɹɪsaɪˈzeɪʃən/noun
Graduate
1
The process of becoming generic; an instance of it.
2
With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
3
An instance of this act or process; a generic name thus created.