genericization

/dʒəˌnɛɹɪsaɪˈzeɪʃən/noun
Graduate
1

The process of becoming generic; an instance of it.

2

With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

3

An instance of this act or process; a generic name thus created.

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